Despite its products’ success, the company’s story is far from what you might expect. It’s the people that helped make it successful. One of the most important factors contributing to its financial success was the right people. In this interview, we talk about how entrepreneur and investor Alejandro Betancourt Lopez got involved with the company and how he used his skills to get it on track.
In Spain, four friends started a company called Hawkers Co. after they originally wanted to create their version of Craigslist. Unfortunately, this project had difficulty getting off the ground due to cash flow issues. Instead, they focused on retail sales and sold a few pairs of sunglasses. Within four years, they had already sold over 60 million worth of products.
The original sunglasses the friends started selling were called “Knockarounds.” This brand became very popular, and the friends started to spend more money to expand their reach. This caused problems with the books, as they couldn’t retain their profits. Even though they could keep selling more, they had a hard time retaining their profits.
They then got in touch with the president of Hawkers Co., known as Betancourt Lopez. Alejandro Betancourt Lopez was an entrepreneur who had been successful with O’Hara Financials. The company’s founders wanted him to help them manage their finances without affecting their growth.
One of the ways that Hawkers were able to excel in marketing was through Instagram. During the mid-2010s, entrepreneur and social media expert Alejandro Betancourt Lopez saw an opportunity that few others had. Instead of following traditional marketing methods, he used social media to spread the word.
Although Alejandro Betancourt Lopez wasn’t the first to embrace influencer marketing, Betancourt Lopez was among the first to do it. He found fashionable individuals who were already passionate about their favorite sunglasses and then gave them a few incentives to share their purchases with their friends. Go Here for related Information.