Whitney Wolfe Swipes Her Former Employers To The Left

Match Group a company that owns Tinder and PlentyOfFish dating platforms has presented a lawsuit that accuses Bumble of Tinder’s patent infringement that includes the infamous Tinder swipe. Bumble CEO Whitney Wolfe Herd co-founder Tinder before leaving the company and filing a sexual harassment lawsuit against Tinder, and Match.

In 2014, Wolfe founded Bumble, a dating application that only allows ladies to initiate contact. It is majorly owned by European dating firm Badoo and has amassed 30 million registered users according to their ad on Dallas Morning News. Users can swipe left for a no response, and right meaning yes to potential matches and pairs people when both show interest. Bumble has used “Swipe left” to Match implying that they are trying to buy them out.

According to Whitney Wolfe, people and competitors never took Bumble seriously which worked to their advantage allowing them to navigate up the technology market with less competition and stiffness. This success led to Match trying to acquire Bumble seeing a $450 million bid rejected, although Match kept close tabs until the lawsuit surfaced.

In response to Match Group lawsuit, Bumble published a full page telling Match that they will not accept their attempts to buy, copy, and intimidate them. Bumble categorically said they can never sell out to Match no matter the price tag. The woman-founded and operated app called Match Groups tactics as aggressive corporate culture bullying.

Bumble has a Bumble Bizz that seeks to compete with LinkedIn. Bumble buzz encourages women to find mentors and new opportunities in their industries. They look at your work credentials, and your past work history and women still make the first move. Bumble BFF was started by Bumble users and caters for their need to look for new friends to go out with, wine, or hang around.

Whitney Wolfe Nerd was born in Salt Lake City, Utah and studied for a major in International Studies at Southern Methodist University. Wolfe started a selling bamboo bags for people in areas affected by the British Petroleum oil spill, a venture that drew national attention. She later went to Southeast Asia working in humanitarian orphanages. Aged 22 Wolfe started working at Hatch Labs which gave her an opportunity to start Tinder courtesy of IAC startup incubator.

Whitney Wolfe has been recognized by numerous institutions as a strong tech woman even as her feminism approach seeks to change the dating world in a way that put women— women’s agency, women’s comfort levels, women’s interests —first. She is married to Michael Nerd.


Leave a Reply