Selling Tricks with Martin Lustgarten

How do you sell well? A lot of people do not know how, which is why businesses regularly fail after being started. Only a handful of businesses become the next Google, Apple, or Microsoft. The art of selling consists in knowing what the market wants desperately, or could want desperately, if the new product or service existed.

If you copy what your competitors are doing in their selling behavior, you will not be properly differentiated. You will not make enough profit. There will be too much competition if everyone makes the exact same type of candy bar, car, or engine. The first step in selling is differentiating yourself from the competition.

Figure out what your market desperately wants. Typically, most humans desperately want food, shelter, clothing, money, water, pleasure, and leisure. They are willing to expend a large portion of their income and time on these things. Knowing these common human desires can make your product or service design much easier. If your product or service robs people of food, shelter, clothing, money, water, pleasure, and leisure, you will not have many people buying from you. Cater all of your product to meeting as many of these needs as possible to find a lot of buyers for your business.

An example would be an airplane. If you design the aircraft to be open air, with everyone hanging on to a metal bar, there are not going to be many people wanting to buy this uncomfortable craft. That is why most people do not own a hang glider. If, on the other hand, you design your airplane to have food, shelter, clothing, money, water, pleasure, and leisure incorporated into it, you will have a huge supply of individuals looking to purchase this miraculous machine. That is why the Airbus 380 is so popular, despite its high price.

The shrewdest investors buy low, and sell high. Martin Lustgarten is happy to provide business advice to make you a wealthier and happier individual. If you maximize the desperation that your market has for your product, you maximize the amount of people buying from you.

If you have questions for Martin Lustgarten, be sure to contact him at his Linked In account. Martin looks forward to hearing from you.

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