What Made Don Ressler Successful?

The name Don Ressler may be secondary, especially if you have been shopping on the Fabletics website or even the website for JustFab. The ability to buy the fashion is the first priority, but if you want to know more about the folks behind it, Don Ressler is a good name to know. One of the things you may appreciate most about Don Ressler is his reaction to their all-inclusive campaign. This was fairly recent when both brands launched a line of plus size clothing, ensuring that all women would be able to shop their site.

Offering more on-trend styles has given both brands a good name, and as it turns out, these brands are highly publicized for their success with e-commerce. Now that they have run a campaign for “All Sizes”, things have taken off well beyond their expectations. This Ready-to-Wear collection is what women want, and it gives them an opportunity to check out some of the latest fashions for a lower price. The ability to shop for every body style makes it easy to choose a place to shop, and because JustFab and Fabletics are both online, it makes shopping convenient from the comfort of your own home.

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Don Ressler of Fabletics
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Any woman can now shop the style and trends available with JustFab and Fabletics, raning from XS to 3X and up to 24-32. Don Ressler believes that every woman should be able to buy clothing that they love and feel comfortable in. Looking good and feeling good in the clothing you purchase is important, regardless of the style they choose.

Don Ressler and his partner Adam Goldenberg work very hard to increase their presence in the digital space, and they continue to work hard to improve upon how their customers experience their website and the entire buying experience. Ressler and his partner both believe that the product should be high quality and attractive, but the online experience should be fun, engaging, and it should be simple.

Don Ressler is the Co-Founder of TechStyle, which was originally known as JustFab. Ressler and Adam Goldenberg met each other as young entrepreneurs when working with Matrix Partners.

Find out more about Don Ressler on Forbes

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