Livio Bisterzo’s Green Park Brands Launches a New Snack for Millennial Consumers

Hippeas: The newest snack venture from Livio Bisterzo and Green Park Brands

 

Introduced to the market March this year, Hippeas is a new organic chickpea snack brand that delivers low in calories vegan gluten free puffs. The brand is found in retail stores such as  Boots, Holland & Barrett, and Starbucks. The unique packaging and the brand name are clearly aimed to attract “hippie” millennial consumers.

Its personality and tone of voice is inspired by the iconic beaming face of the original hippie epoch. Nevertheless, the brand has been created to appeal to a current millennial audience. A brave yellow face with different colored tongue for various flavors is used as a visual identity.

The product does not contain any gluten, it delivers low in calories proposition The protein and fiber content of the product is equally higher, and it comes in 6 different flavors.

 

About Livio Bisterzo

Livio Bisterzo is the CEO and the Co-Founder of Green Park Brands, the company that markets Hippeas. Green Park Brands is a new foods innovation firm in the health and nutrition sector.

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