A new burger has hit the order menu at McDonalds, a meatless burger aimed at the chocolate-loving crowds in Italy. It’s called the Nutella burger, though by traditional standards it might hardly be considered a burger. It does come packaged in a burger box just like the other main meal sandwiches do at McDonalds, and even has the regular buns surrounding it. But take one bite out of it and instead of being greeted by the expected rich beef flavor, you’d find a rich dark chocolate taste instead. This new sandwich is ordered as part or the McCafe menu, and is the second major chocolate experiment put out by McDonalds this year after they introduced chocolate-covered fries in Japan.
So how has this new dessert sandwich performed? Quite well considering McDonalds’ social media page blew up with over 60,000 Facebook shares, and certainly has trended over in Europe. What will the success of this burger mean for McDonalds and the chocolate market in the future? Could we possibly be seeing the start of a side McChocolate franchise? Who knows, but this novelty has certainly gained traction on a pretty large scale. It’s currently only available to order in Italy, but with all the likes and shares its gotten on social media, many are calling for it to make its way to the US.
Willy Wonka would probably have been proud to see the day that chocolate started becoming popular in the fast food markets. Nutella has long been a widely-craved product in Italy, with McDonalds even offering nutella jars for purchase. But one thing is for sure, dessert is just as important a menu as the main course, and soon enough we might see other fast food hubs like Wendy’s, Hardees, and Burger King explore the chocolate markets. But for those who might be planning to travel to Italy some time soon, stopping at McDonalds while there will not be quite the same as home.