Category Archives: Marketing

Why Men Prefer The Feminist Dating App Bumble

Billed as a feminist dating app, Bumble has women initiate contact, therefore, founder and CEO Whitney Wolfe sees her creation as empowering. Women agree, the number of men and women using Bumble is about equal, unusual for a dating app. With other dating sites, women are often bombarded with invitations to chat from men, however, with Bumble; men don’t have to be aggressive.

When a woman instigates a conversation, the man is flattered and it takes the pressure off him. Giving women only 24 hours to make contact with a potential match urges them to act now, which Wolfe says breeds’ confidence. The feature also keeps users on the app; both men and women spend an average of 70 to 80 minutes each day using Bumble. With 11 million users, Whitney Wolfe has created a viral sensation, which she plans to monetize one day.

Related: Deskside: Whitney Wolfe – Founder & CEO, Bumble. Austin, TX

Attending Southern Methodist University in Texas, Whitney Wolfe decided to major in international relations because the advertising school at the university rejected her. Today, Wolfe is considered a marketing genius among her peers, both for her work as VP of marketing for Tinder and for growing Bumble into the fourth most popular dating app according to the number of monthly users in only two years, despite formidable competition.

Under 30 year-olds, Whitney Wolfe has already lived an interesting life that is worthy of a fantastic dating app profile. Whitney Wolfe lived in Paris, studied at the Sorbonne, founded a non-profit organization and a clothing company while still in college and spent six months in Cambodia and Thailand, working in orphanages. It’s no wonder that she made Forbes’ 30 Under 30 list.