It takes a lot to create a whole new makeup company, especially one that offers a different take on what beauty is and how women should present themselves. Lime Crime cosmetics was launched by entrepreneur Doe Deere back in 2008, and since then this boldly colorful makeup line has acquired a devoted group of followers who can’t get enough of Lime Crime’s unique rock and roll style vibe.
The colors used by Lime Crime are incredibly bright and vivid, yet they work on women who embrace a style that’s got that something extra. The quality of these makeups (the lipsticks last and last) is also singular, and since they are priced affordably, they are a very positive alternative to many of the higher priced brands of similar quality.
Doe Deere has used the Internet to promote the Lime Crime brand, and she has done it brilliantly. The company has a website for ordering, and it shows off the line’s products and the looks that can be achieved using it with great verve. The company also has an Instagram page that’s very interactive. The response from users on Instagram has been so intense (followers are encourage to upload photos of themselves wearing looks created with Lime Crime), the page now has over 2 million followers.
The Lime Crime line has been innovative as far as the incredible colors offered in its products (the Unicorn lipstick colors range from blue to green to purple to yellow and beyond), as well as in its textures. The top-selling Velvetines lip colors are the first ever “liquid to matte” texture lipcolors. This product was developed in a lab by Deere and a dedicated chemist, and it is certified Vegan.
Deere loves modeling the looks she loves with her own Lime Crime product line, but there’s no doubt this woman is much more than just a pretty face. Doe Deere is an entrepreneur to be reckoned with, and the sales of Lime Crime are proof positive of how much her vision is paying off.