Fabletics is a subscription based retailer that is taking on the mega shopping site, Amazon. Fabletics is zooming ahead because of their unique offering that is feeding a crowd that is hungry for affordable designer fashions that take them from day to night. Fabletics has grown to a 250 million dollar business in just over 3 years on the consumer market. Certainly, their athletic style clothing and marketing plan is a force to be reckoned with in the online retail world. At the helm, is Kate Hudson, a popular actress that obviously has insight into the fashion world and the type of clothing women desire.
Their Marketing Strategy Works
Surprisingly, their company has found great success with the reverse showroom method. This is a method that is easily adopted today by numerous stores. In essence, a shopper goes online searching for a product. However, they travel to a brick and mortar store to make their final purchase. The fact is that the Fabletics marketing strategy encourages reverse show-rooming. Their online subscription members search their online site for fabulous new fashions. As a result, more than half the customers that shop at their physical stores are already online subscription members. Another large percentage of shoppers join the membership in the store.
Kate Hudson’s Fabulous Collaboration
Demi Lovato and Kate Hudson are joining together and collaborating on fashions. The pop singer loves the message that Hudson is trying to get across to the public concerning empowering women to be all that they can be. In fact, their very affordable and high quality athleisure brand is designed to inspire and empower women. The fact is that Kate Hudson is more than just a figurehead or name for the company. She is heavily involved with the design of the fashions and she actually wears many of the fashions. Their rapid growth and success in a market that is saturated with fashions, is amazing. Clearly, it is because of their unique and very inspiring brand of clothing.
Getting Started With Fabletics
It’s very easy to get started with Fabletics. The online retailer provides a Lifestyle Quiz for prospective members to take. The short quiz will provide the site with enough information to customize clothing choices that perfectly fit the style of the individual. VIP members take the short quiz to get customized outfits. The VIP members also receive perks that are not available to non-members. Take the Lifestyle Quiz today to start receiving your own customized Fabletics gear.