Evolution of Smooth or EOS lip balm comes in round and colorful shapes and a rainbow assortment of colors. Craig Dubitsky, Jonathan Teller, and Sanjiv Mehra co-founded evolutionofsmooth.com with the aim of developing beauty products and distributing them to the people. They embarked on research about lip balms and they found that most people complained of losing their lip balm tubes in their handbags. Others did not like applying lip balms with their fingers thus making it a bit difficult to use lip balm. Therefore, they focused on developing a product that would stand the test of time while at the same time creating great moments to the users. Visit here for more information.
The dome-shaped balm puts to the consideration all the five senses. The soft round packaging feels good to the hands, and it makes a great clicking sound as it closes. They come in different colors, have a sweet taste, and their smell is exquisite. The products aim at creating an emotional connection with the users. The pods are 95% organic, paraben-free, petrolatum-free, phthalate-free, and gluten-free. They contain jojoba oil, vitamins, and shea butter as its ingredients that leave the lips exceptionally moist, soft, and smooth. EOS lip balm is available in different flavors of Pomegranate Raspberry, Blueberry, and Tangerine. For more information visit here.
They contacted various beauty bloggers and eBay brand reviewers who talked about the product and helped market it on social media platforms. They also worked with different millennial celebrities who helped in boosting the lip balm’s sales in the market through endorsements and product placement. The celebrities include Miley Cyrus, Kim Kardashians, and Jennifer Lopez. Additionally, they collaborated with Keds in the production of a shoe that came with matching lip balm. They have managed to maintain a strong social media presence following their 161,000 followers on Twitter, 2 million likes on Facebook, and 700,000 followers on Instagram.