SoBe Lifewater is a brand of flavored waters that makes an effort to stand out from the pack by including little anecdotes on the inside of its bottle caps. However, a recent message is not eliciting as many smiles.
A recent article posted on GrubStreet.com details how some bottle caps contain a strange, somewhat creepy message: “Help me trapped in SoBe factory.” This short phrase is enough to make anyone pause, especially in light of growing human trafficking concerns all over the world.
Officials at the company quickly took to Twitter to address the issue, saying that it was a mistake that was meant to be funny. They promised not to make anymore caps with this message, but stated that the message is still in circulation and will take some time to basically die out.
Personally, I’m not sure if this was really a prank, or if there is some poor soul out there, literally trapped in a Sobe factory. Adam Sender doesn’t know either. I just hope the company gets to the bottom of this issue so that it won’t happen again.