Category Archives: Crystal Pepsi

Gear Up, 90s Kids: Crystal Pepsi is Back

Both the food and entertainment industries are really taking advantage of young adults’ nostalgia for the 90s these days. One piece of proof is that Crystal Pepsi, the soft drink giant’s colorless, caffeine-free cola drink, will make a triumphant return this summer for a limited time. The soda first hit store shelves in 1992 and was only sold for a year before it was pulled due to “overwhelming fan demand.” Crystal Pepsi reappeared for a short time in December 2015 but was only available to sweepstakes winners on the Pepsi Pass app. This time, the drink will be sold in stores in 20-ounce bottles and in a limited restaurant release. Get your 90s soda fix starting July 11 in Canada and August 8 in the US.

As part of the iconic drink’s relaunch campaign, Pepsi will be releasing a video game similar to Oregon Trail on crystalpepsi.net. Log on to the website starting July 7 to play “Crystal Pepsi Trail,” a version of the game that replaces 19th-century wagon trains with 90s station wagons and other fun, nostalgic features.

This all comes on the back of the relaunch of Hi-C’s Ecto Cooler, a green citrus-flavored juice drink that was first released in 1987 for the original Ghostbusters films. Coke (who owns Hi-C) brought the drink back in late May to promote the movie’s remake. What’s more nostalgic than the cola wars?