Ohio closed out 2016 with the busiest housing market the state has experienced in over 10 years. Home purchases in the state were up 7.5% from 2015 at 151,6000 homes sold. Peter Kopf, who is the President of the Ohio real estate trade group, said that the state saw record gains in both sales and the average price of a home.
Lawrence Young, Chief Economist for the trade group, said that 2016 was so strong primarily due to very low mortgage rates coupled with strong job creation. Rates are rising higher which might crimp sales but, nonetheless, they are still near historic lows. Another concern going forward is that supply is tightly limited in the state. There are not enough previously homed coming onto the market and not enough new homes being built to meet demand. It’s been said that buyers are out there in droves but until there is more supply in the amount of home sold there will be a limit to the monthly numbers.
One of the real estate professionals dealing with these issues is Tammy Mazzocco who has worked for RE/MAX since 1995. According to ideamensch.com, the counties she works in – Franklin, Deleware, Licking, and Fairfield – have been experiencing a tight supply of homes on the market. This situation required Tammy Mazzocco to go the extra distance on every sale. Part of her strategy is put together gift baskets which she leaves at school teacher lounges and fire stations. She leaves marketing material with them and resupplies these and the treats every month.
Much of Tammy Mazzocco’s business comes from referrals and repeat business. One thing tha Tammy Mazzocco does to bring in new customers, though, is to do cold calling every morning. She has positive results using this method but she finds it challenging as it’s not one of her favorite activities.