Marketing is one of the most important aspects of business. However, many people probably don’t realize that it can be used at any point in society. Among the times that people might shy away from marketing is in times of crises. After all, why would someone think about selling in a time of hurt and uncertainty. Fortunately, marketing is not just about selling. Marketing involves plenty of other activities such as recognition and reaching out. Jose Borghi himself encourages businessmen and other entities to allow times of crises to be used for marketing as well. All that is needed is a strategy.
One thing that Jose points out is that in times of crises, marketers are more important than ever because marketing is one of the ways that messages are brought to people. Economic instability is one of the forms of crises that marketers have to use to their advantage. Jose Borghi encourages companies to expand marketing beyond just the selling of products and services towards other strategies of the brand. For one thing, marketing can be used to prepare businesses for certain crises in the market. Marketing can work as great protection against any failures of business so that people can keep their company going.
One of the differences between businesses that stay open and businesses that close during times of crises is that of marketing. People that have a lot of skills in the marketing area will know their limits and what they can do in order to make sure that they will still make profits in turbulent economic times. They can protect their business against problems such as inflation and other issues related to economic downturn. Jose has the skills and the experience to help the businesses of his clients maintain ground until the economy improves for the country of Brasil.