Category Archives: Advertising Agency

Jose Borghi Encourages Crisis Marketing

Marketing is one of the most important aspects of business. However, many people probably don’t realize that it can be used at any point in society. Among the times that people might shy away from marketing is in times of crises. After all, why would someone think about selling in a time of hurt and uncertainty. Fortunately, marketing is not just about selling. Marketing involves plenty of other activities such as recognition and reaching out. Jose Borghi himself encourages businessmen and other entities to allow times of crises to be used for marketing as well. All that is needed is a strategy.

One thing that Jose points out is that in times of crises, marketers are more important than ever because marketing is one of the ways that messages are brought to people. Economic instability is one of the forms of crises that marketers have to use to their advantage. Jose Borghi encourages companies to expand marketing beyond just the selling of products and services towards other strategies of the brand. For one thing, marketing can be used to prepare businesses for certain crises in the market. Marketing can work as great protection against any failures of business so that people can keep their company going.

One of the differences between businesses that stay open and businesses that close during times of crises is that of marketing. People that have a lot of skills in the marketing area will know their limits and what they can do in order to make sure that they will still make profits in turbulent economic times. They can protect their business against problems such as inflation and other issues related to economic downturn. Jose has the skills and the experience to help the businesses of his clients maintain ground until the economy improves for the country of Brasil.


Jose Borghi Describes How People Have Achieved Success On Youtube

Jose Borghi is one of the co-founders of Brazilian advertising agency BorhiRay. He is now a CEO at Brazilian ad agency Mullen Lowe which bought out BorghiRay later known as Borghi Lowe. Mr. Borghi highlights some of the things that have helped people achieve success on YouTube and how it can impact advertisements.Jose Borghi says that most of the top influential people on YouTube today are young people who create content specifically designed for sharing on YouTube. These digital influencers as Jose Borghi calls them have a massive and loyal audience. They include followers of their YouTube channel who also share and spread the influencer’s videos with other people and on other mediums.

Mr. Borghi says that the fact that these online personalities on YouTube have caught the attention of big companies is a testament to their audience and ability to influence other people. Jose Borghi believes that these producers of YouTube content can be a great way to reach a target audience with advertisements that a company wants to release. Organizations such as the New York Times have even acquired companies that create YouTube content to better understand the influence that YouTube can have and to expand the organization’s reach on channels such as YouTube.

Jose Borghi of Mullen Lowe believes that YouTube content producers and personalities should work together and link up. It will not be a bad thing, but a good thing instead. When the two work together, both will benefit he believes.So what is the recipe for success on YouTube and to be able to make a living off of one’s content? Leon Martin, the producer of the Thing of Nerd YouTube Channel states that it helps to create content about subjects that you are very passionate and interested in. No doubts states, Jose Borghi, if you create content that you enjoy, then you will much that much more likely to be successful.

Christian Figueiredo of I Fiko Loko YouTube channel states that on his channel he is free to be himself. He is authentic and true to his audience. There are no masks or prewritten scripts to follow like on a show. The authenticity, the true character of himself and his enthusiasm attracts and keeps an audience. Jose Borghi comments on this with the following. Being honest and sincere will always have a great impact on people as evidenced by Christian Figueiredo and his YouTube channel.


Successful Online Marketing with White Shark Media

From business to entrepreneurship, there is always a new idea or brand developing in the market. That is why there is competition in the marketing world. Although companies and brands penetrate the market from time to time, running them can be challenging as it demands so much. From the time owners and founders have to invest in the capital, marketing is hectic. That is why White Shark Media comes into the picture as the reliever of all stresses. White Shark Media is the world’s best Digital Marketing Agency that offers online marketing solutions created for small to medium enterprises.



Client Review and Growth



White Shark Media has been acknowledged for being one of the world’s fastest developing digital agencies across North America. The company derives its growth and positivity from their reputation through conducting cost effective and economic campaigns geared towards offering excellent customer experience. In the past, it was a small agency assisting small businesses in America to grow through employing their online marketing strategies. The company has managed to retain their first client from three years ago with over 150 employees across three countries. The massive growth of the firm is linked to its partnership with Google when their team was tasked with leveraging duties. White Shark has a very attentive and organized team. They are timely and up to date with deadlines. The team is proactive with generating new business ideas.



Mission and Objectives



White Shark Media commits to its client’s success. That is why the team is innovative and cost efficient while offering marketing solutions encompassing transparency. They are dedicated to providing excellent services to clients to achieve enormous growth in the ever developing online marketing platform. The firm focuses on doubling its size in future through successful partnerships and campaigns. White Shark Media has redoubled its effort to improve client support. The team has revamped the marketing services to provide accurate and general marketing results. They offer detailed reports through Google Adwords Campaigns for clients to understand the strategies behind the increase in consumer platforms.






White Shark Media is a management agency with affiliates in Miami, Nicaragua, Scandinavia, Atlanta and Central America. The company focuses on offering transparent managerial services to all small businesses that need online advertising through Google AdWords or Bing Ads. With the belief in win –win situations, White Shark Media believes that customer is king hence no contracts or cancellation fees.