In a world where everyone is trying to get their games on as many platforms as possible, it’s refreshing to see a company with an unrivaled understanding of the gaming ecosystem and how to capitalize on it. Activision is the king of diversifying its franchises, with games like ‘Call of Duty,’ ‘Skylanders,’ and ‘Destiny’ dominating the market with their immersive game experiences and expansive digital ecosystems. When asked about his secret to success in games, Activision CEO Bobby Kotick had this to say:
Build a great brand.
In this day and age of digital games, getting people to take your fun seriously is a constant battle. One way to build a great brand is to have a portfolio of iconic franchises. Activision’s portfolio of franchises has one thing in common: they are all known to fans as outstanding, high-quality experiences. People are quick to judge a game based on its name, but if the games themselves are engaging, they are willing to forgive the mishap. “Once we had established the quality of our portfolio of franchises and the commitment among our team members to the high level of quality of our products, we were able to diversify our business more broadly into entertainment,” said the Activision CEO. “This allowed us to put more emphasis on our content, which is a big focus for us today.”
Keep pushing innovation.
Some creative minds put their brains together to develop new ways to engage players. That’s where innovation comes in. With so many games available to the consumer, creators need to look for ways to hook players in. One way to do this is to be innovative, and while that might not sound like a groundbreaking concept, it is essential in the video game industry.
Invest in your talent.
Creating great games is one of the most exciting parts of being in the gaming industry, but it’s not enough. The best creators need to be able to bring their creative visions to life. That’s why Activision places great importance on investing in its team members. Even the best game developers need support to keep creating. This can come in the form of funding for development, or it can come in the form of a studio that provides benefits like healthcare, retirement plans, and other forms of financial support. Activision CEO Bobby Kotik is one of the most talented gamers who has done a marvelous job in the game industry.