In the 1990s, gyms were increasing in number across the country to address a growing interest in personal wellness and fitness. However, Carl Daikeler and Jon Congdon had a deeper understanding of consumer sentiment. They understood that the gym exercise experience was not affordable enough for everyone, and even those who could afford it may prefer to exercise at home. From this understanding, the duo established Beachbody. This company, which is now valued at over $2 billion, was founded to provide individuals with quality workout programs on DVDs. A one-time purchase enabled customers to follow along with the same workout as frequently as desired. The company’s product line also evolved to include Shakeology. Because these drinks are packed with nutrients and are a replacement for meals, Shakeology beverages can promote a healthier lifestyle.
While the demand for at-home fitness products has not waned, it has shifted. Carl Daikeler and his partner saw that people wanted more variety from a home-based workout. Because of the evolution and the popularity of the internet, streaming video became a realistic platform for Beachbody to use. Notably, the company shifted to streaming video content to the delight of its customers. The company’s entire 1,500-volume library of workout videos was mounted behind a paywall, and customers could watch as many of the videos as desired in exchange for a low monthly fee.
This crucial move was enough to attract the attention of major investors. One of these investors was Kevin Mayer, who has made a multi-million-dollar investment in the company. More recently, this fitness company has gone public. Its IPO launched successfully using the BODY ticker sign.
As the co-founder and CEO of Beachbody, Carl Daikeler has been instrumental in the company’s evolution and success. He also played a role in the establishment of Beachbody Foundation, a charitable branch that provides funding to groups like Save-a-Warrior, Upward Bound House, the NAACP and others. Notably, Daikeler has given back by contributing $10 million personally to the foundation.