Don Ressler is renowned for spearheading the development of several online stores that operate through a unique infrastructure to deliver services and goods to users. He is the founder of JustFab, an online store that uses a subscription service to offer goods to buyers and members can access unique rights that allow them to set their preferences for suggestions to leading items that are posted every month.
Don Ressler’s journey in entrepreneurship reflects the dedication he has put to pursuing his ideas and he is among entrepreneurs who have changed the perception about taking risks and business in general. The first business that Don Ressler founded was based on fitness products.
FitnessHeaven.com offered different types of fitness products and acted as a good platform on which Don Ressler would experience more about entrepreneurship and the challenges that come with running a business. He went through several challenges and learnt many lessons about managing a startup. In 2001, he approached Intermix Media for a deal that allowed him to sell his company to them.
It is during the transaction that he got in touch with the COO of Intermix, Adam Goldenberg, who he discussed several things with before they decided to set out on a journey to invest together. Adam Goldenberg and Don Ressler drafted their first idea and they decided to invest in an advertising agency that would help companies to achieve better results while marketing online. Alena Media worked for two years and they started recording massive profits from the advertising section.
In 2005, the duo sold Alena Media to News Corp to finance their new idea that would help them explore wider markets. Having needed capital and experience, Adam Goldenberg and Don Ressler launched Intelligent Beauty in 2008, which has been operational since then. Intelligent Beauty is among profitable businesses the duo ever launched and it continues to generate big profits.
Their dedication to achieve greater things did not end with Intelligent Beauty, they moved on to a new platform. In 2010, they founded JustFab, which remains their biggest investment, a company that operates an online subscription retail where members can access special benefits every month where they are given suggestions to their preferences.
To boost the performance of the company, Adam and Don Ressler requested for funding from Matrix Ventures amounting to $33 million in 2011. During the year that followed, they went for additional $76 million, which was given by several companies including Matrix and Rho Ventures.